![]() ![]() Horseshoe Cincinnati has hosted Willie Nelson, Earth Wind & Fire, Chicago, Alice Cooper, Huey Lewis & the News, while Ohio Stadium “has also hosted musical performances since at least as early as 1988 … including the Rolling Stones, Pink Floyd, Genesis and Billy Joel.” Patent and Trademark Office to block the trademark attempt because they and Horseshoe Cincinnati are direct competitors.Īccording to the Columbus Dispatch, both Ohio State and the casino property hold premier concert events. Furthermore, the university has asked the U.S. Filed in 2013, the trademark has not gone through yet, and Ohio State argues that the two institutions are too close (2 hours apart) to both market the same term. ![]() Horseshoe Cincinnati has since tried to trademark The Shoe for their concert venue. ![]() So the university trademarked the term in 2006 and has put The Shoe “on various articles of clothing, toy collectibles, photographs and artwork since at least as early as 1996,” according to their court filing. Ohio Stadium is commonly referred to as The Shoe because it’s in the shape of a horseshoe. Ohio State University has launched a trademark lawsuit against the Horseshoe Cincinnati casino over their use of the term “The Shoe.” ![]()
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